Services / Digital marketing / Marketing automation
Marketing automation
Improve your efficiency with CWA, a marketing automation agency you can trust.
Trusted by the world's biggest companies
Automate repetitive tasks, saving you money and time
Marketing automation streamlines your sales and marketing process, enhances efficiency and improves precision when targeting prospects. It gives you the tools to nurture leads, improve the customer journey, optimise customer engagement and boost your marketing ROI. However, it can be daunting if you’re new to marketing automation.
Not with CWA by your side. Our marketing automation team guides you through the process from start to finish, giving you confidence in your decision-making.
We use the latest integration platforms, handle the complex and time-consuming implementation phase and create high-quality content. We also deliver bespoke reports that give you the evaluation metrics you need.
Put your trust in CWA to streamline and enhance your marketing efforts for greater efficiency and impact.
Boost your ROI
with marketing automation
Marketing automation saves time and money by automating repetitive tasks, allowing your teams to focus on other tasks. By delivering personalised and timely messages to your target audience, we can boost engagement, nurture leads more effectively and improve conversion rates to scale up your ROI.
With CWA, you have access to the latest tools, technology and talent to optimise activities. We’re proven at working with companies of all sizes, across a wide range of sectors.
What are the benefits of marketing automation?
Discover the benefits of working with CWA, your marketing automation agency partner.
Enhance customer relationships
Integrating marketing automation with robust Customer Relationship Management (CRM) tools can boost your customer relationships, fostering greater communication and more targeted marketing efforts.
We support you in leveraging your CRM system to effectively track and communicate with prospects and existing customers, using advanced marketing automation tools to automate communication workflows.
Nurturing long-lasting customer relationships through marketing automation and CRM integration can also boost loyalty through enhanced satisfaction.
Improve the quality of leads
A good marketing automation strategy will also improve the quality of leads generated, supporting your sales team by minimising the time wasted on non-qualified leads.
We can integrate activity with your CRM system to deliver targeted email marketing, retargeting and automated follow-up systems that help drive sales conversions.
Improve ROI
Ultimately, marketing automation can boost your ROI, generating more sales-ready leads at a lower cost than other sales and marketing techniques.
Outperform your competitors and drive efficiency gains by reducing manual efforts and increasing conversion rates to nurture your sales-ready leads with ease.
We deliver targeted and automated marketing campaigns with full-funnel ROI tracking.
Integrating marketing automation with robust Customer Relationship Management (CRM) tools can boost your customer relationships, fostering greater communication and more targeted marketing efforts.
We support you in leveraging your CRM system to effectively track and communicate with prospects and existing customers, using advanced marketing automation tools to automate communication workflows.
Nurturing long-lasting customer relationships through marketing automation and CRM integration can also boost loyalty through enhanced satisfaction.
A good marketing automation strategy will also improve the quality of leads generated, supporting your sales team by minimising the time wasted on non-qualified leads.
We can integrate activity with your CRM system to deliver targeted email marketing, retargeting and automated follow-up systems that help drive sales conversions.
Ultimately, marketing automation can boost your ROI, generating more sales-ready leads at a lower cost than other sales and marketing techniques.
Outperform your competitors and drive efficiency gains by reducing manual efforts and increasing conversion rates to nurture your sales-ready leads with ease.
We deliver targeted and automated marketing campaigns with full-funnel ROI tracking.
Our marketing automation process
Our proven process is already delivering results for organisations across a wide range of sectors.
Strategic consultation
We start with strategic consultation to identify your needs and understand your audiences. Our personalised approach delivers better results and is based on a comprehensive analysis of your marketing goals and existing processes. Once we have these insights, we can develop a strategic and customised marketing automation plan, aligned with your objectives, to support customer generation.
Implementation of tools
We use the latest marketing automation tools, constantly updating our skills and tools to make sure we are at the forefront of evolving technologies. Implementing automation tools requires a series of tasks including mapping out conversion sequences, content requirements and sales/follow-up strategies, as well as creating content, building landing pages, writing email sequences and setting up workflows. Using advanced tools helps us to ensure the efficiency, accuracy and quality of campaigns.
Personalised automation workflows
It’s important to personalise campaigns to maximise engagement, using advanced segmentation and automated drip techniques to nurture leads and drive conversions. Our team is experienced at personalised automation methods for your marketing campaigns.
Lead nurturing
Marketing automation provides the platform to nurture leads by delivering personalised content. We’re skilled at nurturing relationships with potential customers through targeted communication, using advanced techniques to track and analyse customer behaviour. This gives our expert team the insights to create customised content and messaging, based on the needs and interests of individual leads.
Customised content can include personalised email campaigns, targeted social media content and tailored website experiences, designed to engage customers and encourage lead nurturing.
Analytics and reporting
We recognise the importance of measuring and reporting campaign performance. Our team can demonstrate ROI by tracking key metrics and data points such as campaign performance, CRO opportunities, marketing automation techniques, lead tracking and more.
The nature of automation means your marketing automation agency can gain valuable insights and use them to evaluate the success of the marketing strategy, based on pre-agreed KPIs.
Continuous optimisation
It’s also important to drive continuous optimisation, making sure that campaigns are efficient and productive. We pride ourselves on enabling operational efficiency, giving you the peace of mind to focus your efforts elsewhere.
Our marketing automation process
Our proven process is already delivering results for organisations across a wide range of sectors.
We start with strategic consultation to identify your needs and understand your audiences. Our personalised approach delivers better results and is based on a comprehensive analysis of your marketing goals and existing processes. Once we have these insights, we can develop a strategic and customised marketing automation plan, aligned with your objectives, to support customer generation.
We use the latest marketing automation tools, constantly updating our skills and tools to make sure we are at the forefront of evolving technologies. Implementing automation tools requires a series of tasks including mapping out conversion sequences, content requirements and sales/follow-up strategies, as well as creating content, building landing pages, writing email sequences and setting up workflows. Using advanced tools helps us to ensure the efficiency, accuracy and quality of campaigns.
It’s important to personalise campaigns to maximise engagement, using advanced segmentation and automated drip techniques to nurture leads and drive conversions. Our team is experienced at personalised automation methods for your marketing campaigns.
Marketing automation provides the platform to nurture leads by delivering personalised content. We’re skilled at nurturing relationships with potential customers through targeted communication, using advanced techniques to track and analyse customer behaviour. This gives our expert team the insights to create customised content and messaging, based on the needs and interests of individual leads.
Customised content can include personalised email campaigns, targeted social media content and tailored website experiences, designed to engage customers and encourage lead nurturing.
We recognise the importance of measuring and reporting campaign performance. Our team can demonstrate ROI by tracking key metrics and data points such as campaign performance, CRO opportunities, marketing automation techniques, lead tracking and more.
The nature of automation means your marketing automation agency can gain valuable insights and use them to evaluate the success of the marketing strategy, based on pre-agreed KPIs.
It’s also important to drive continuous optimisation, making sure that campaigns are efficient and productive. We pride ourselves on enabling operational efficiency, giving you the peace of mind to focus your efforts elsewhere.
Get a no obligation discovery call
Speak to our team today to see how we can help you meet your marketing goals.
Book your call todayFAQs
Marketing automation is the approach of using technology to streamline and automate marketing tasks to enhance efficiency and effectiveness. It can include lead nurturing programmes, list segmentation and CRM integration, all designed to improve engagement amongst existing customers and potential leads.
It can deliver several benefits, including boosting ROI through optimised marketing and sales efforts, enhanced and personalised communication with leads and customers, as well as effective lead generation.
Marketing automation not only streamlines processes but also improves market visibility and provides actionable insights, allowing you to make more informed decisions.
Marketing automation is most effective through Facebook, LinkedIn and email, but it is important to understand your individual goals, audiences and budgets before making any recommendations on specific channels.
CWA can maximise the effectiveness of campaigns by combining multiple channels and using retargeting messaging and/or follow-up emails to nurture potential leads.
We can establish suitability as part of our strategic consultation, once we have identified your current marketing activities and the repetitive tasks that could be automated. This will also be an opportunity to calculate initial costings and potential time savings.
Marketing automation covers a wide range of different activities, from scheduling social posts to running email nurturing campaigns. Our team is skilled at identifying which options align with your business goals and objectives.
Setting up marketing automation campaigns from scratch can be complex and time-consuming. It can be difficult to identify which tools and platforms you should use, and often the potential time savings are wiped out during the implementation stage, particularly if you’re new to the technologies.
Using a marketing automation agency takes away the hassle. Our team does the work for you, delivering time savings across your marketing strategy. We offer data-driven insights for better decision-making, more personalised customer experiences, access to marketing trends and technologies, plus increased effectiveness of your sales and marketing efforts.
We’re experienced in using a wide range of CRM integrations and marketing automation platforms, continuously updating our skills and understanding to make sure we can evolve our services in line with new tools and technologies.
Contact us
See how we can work together to achieve results
Call 0116 232 7400 Email newprojects@cwa.co.uk
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