Social media

As experts in social media strategy, we create robust strategies to boost accountability, deliver tailored activities and maximise your ROI. Using techniques such as visual storytelling, we make sure your social media activity is aligned with your business objectives and connecting with your audiences.

CWA are experts in paid social advertising across all major social platforms including Meta, TikTok, Instagram, YouTube, LinkedIn and X, formerly known as Twitter.

Using data-driven insights to inform our strategy, we make sure your ads are crafted in line with best practice and reach the right audiences online. We also make sure your ROI is maximised by continually evolving your campaigns based on testing and iteration.

Organic social media marketing relies on relevant and engaging content that aligns with your brand values, your audience expectations and constantly evolving platform algorithms. It’s a challenging balance, which is why CWA is a valued partner, helping to build online communities and extend organic reach for our clients.

We mix organic social media techniques with social media audits and paid advertising strategies to maximise your social media results and achieve commercial objectives.

More than that, we integrate with other marketing disciplines including SEO, content marketing and website design to deliver seamless campaigns that boost ROI.

With your strategy in place, it’s important to manage, monitor and moderate conversations across social media platforms. This helps boost engagement, support organic social media reach and maintain customer experience.

CWA has the expertise to react with clear, consistent and timely communication, working closely with you to ensure messaging is aligned. We are also experts at social media crisis management, with defined strategies to react and mitigate any negative impact.

Creating relevant and engaging content is the cornerstone of any social media marketing strategy and we’re experienced at developing content that aligns with core values and messaging.

Using strategic input and data-driven insights, we create social media content that’s tailored to individual audiences.

Influencer marketing refers to building strategic partnerships with industry thought leaders or experts to help amplify your message and boost reach.

We’re experts at identifying suitable influencers, cementing partnerships and working collaboratively to create compelling content that boosts your brand awareness.

We don’t just create the elements of a successful social media campaign; we bring them all together with effective social media management which means you can focus your efforts elsewhere.

Have confidence in a social media agency you can trust, with experience in handling audience growth, publishing content and developing new strategies to boost engagement, all whilst aligned with your overall digital marketing goals.

Our creative team has the experience and creative flair to make sure your social media assets look great, perform well and enhance your marketing activity.

From infographics and imagery to video and tailored social media assets, we create assets that stand out from your competitors.

As with any marketing discipline, it’s also important to monitor and report on progress in social media marketing. Are you getting the right metrics from your agency?

Our comprehensive yet easy-to-follow reporting process makes it easy to track progress and hold us accountable to your goals, with real-time visibility and control through collaborative dashboards.

We provide clients with the detail they want, when they want it - whether campaign recaps or executive snapshots.