Services / Digital marketing / Web design
Web design
Creating beautiful and functional websites that meet clients' goals.
Trusted by the world's biggest companies
Web design specialists
Looking for a new website? If your website isn’t driving traffic or visitors aren’t converting into customers, it could be time to boost your brand online.
CWA is a proven web design agency in Leicester. We have a strong track record of working with businesses to design and develop websites that meet their business goals. We manage the process from start to finish, giving you complete peace of mind that your site looks great, is customer-centric, drives conversions and generates leads.
We’re already working with some of the biggest brands in key sectors including heavy industry and transport and logistics. See what our team can do to elevate your online presence.
We create beautiful and functional websites
We know what it takes to build successful websites for your business. Our web design and development team align your objectives with a best-practice approach to deliver high-converting websites that yield results.
Our ethos is that websites must be both beautiful and functional.
We bring together market-leading design to support the customer journey with user experience/user interface (UX/UI) know-how. Then we add Conversion Rate Optimisation (CRO) techniques, Search Engine Optimisation (SEO) strategies and more. Combining all of this, we build websites that generate organic traffic and more leads, without compromising on design.
And it’s all based on insights to make sure we’re reaching your potential customers in the best possible way.
How we build websites for you
Working with a web design agency doesn't have to be a challenge. We’ve built a client-first approach to help you navigate the process and make sure your new website delivers on its goals for you and your customers. That means:
Mobile-friendly - give your customers the chance to find you on the platform they prefer – and keep search engines happy too.
No hidden extras - you can trust that the price you see is the price you pay—no hidden costs, no surprises.
No templates - we don’t recycle templates because we want our clients to have pride in their individual design.
Clarity from start to finish - don’t be put off by technical jargon. Our team will keep you updated throughout, speaking in your language.
Our web design process
Our website design and development team has created a structured process so you can be confident that you’re getting the best possible results, with clear communication throughout.
Discovery call
Before we can tackle any project, we need to get under the skin of your business to inform our approach. The discovery call gives our team the chance to understand your goals, your target audience and what you want to get from a website design agency. We will also discuss what challenges you are facing with your current website to ensure they are considered in your new website.
Wireframes
Wireframes are the blueprints used to outline the structure, user experience and layout of your web pages before we work up visual designs. They showcase the placement of key elements such as navigation, content and structure, to support UX/UI, CRO and SEO.
This clear and simple visualisation of individual web pages will inform the eventual design but gives us the opportunity to iron out any potential issues, together with you, before we spend any significant time on detailed designs.
Design
After the wireframes have been approved, we’ll move into the design aspect of your website. websites need to perform well, but they also need to look great. Our design process includes brand identity, storyboarding, iconography and much more, with an experienced team of UX/UI specialists working to craft your website.
We combine creative flair with commercial understanding, keeping you informed at every stage to make sure we’re designing a website that you can be proud of. It’s important to stand out in competitive online markets. Our visual identity and website design team have the skills to make sure we bring your brand to life.
Copywriting
Once the designs have been finalised, we then start crafting the content for your website with a careful balance of user experience, brand messaging and SEO. Our copywriters bring brands to life, establishing our clients as a market-leading authority and instilling trust in potential customers.
Website development
Once designs and content have been signed off, we get to work developing your website and bring it to life. Our web design and development team will code your website with best practices in mind ensuring the page loading times are quick and mobile-friendly.
Website testing
Websites are an integral resource for any business and it’s vitally important that we thoroughly check and test every aspect before going live. We understand the operational and reputational risks if things go wrong.
Our rigorous QA process includes functionality testing, usability testing and compatibility testing to ensure your website performs how it should, across all platforms.
We use the latest industry-leading software to deliver the highest possible standards of testing and troubleshooting. This brings together our design, development and account management teams, together with clients, to make sure everybody is involved in the testing phase.
Website launch
Once testing is complete and we’re confident everything is working as it should, we’ll remove the old website and launch the new website. Working closely with clients, we can make sure any launch is aligned with other marketing activities if needed.
Our web design process
Our website design and development team has created a structured process so you can be confident that you’re getting the best possible results, with clear communication throughout.
Before we can tackle any project, we need to get under the skin of your business to inform our approach. The discovery call gives our team the chance to understand your goals, your target audience and what you want to get from a website design agency. We will also discuss what challenges you are facing with your current website to ensure they are considered in your new website.
Wireframes are the blueprints used to outline the structure, user experience and layout of your web pages before we work up visual designs. They showcase the placement of key elements such as navigation, content and structure, to support UX/UI, CRO and SEO.
This clear and simple visualisation of individual web pages will inform the eventual design but gives us the opportunity to iron out any potential issues, together with you, before we spend any significant time on detailed designs.
After the wireframes have been approved, we’ll move into the design aspect of your website. websites need to perform well, but they also need to look great. Our design process includes brand identity, storyboarding, iconography and much more, with an experienced team of UX/UI specialists working to craft your website.
We combine creative flair with commercial understanding, keeping you informed at every stage to make sure we’re designing a website that you can be proud of. It’s important to stand out in competitive online markets. Our visual identity and website design team have the skills to make sure we bring your brand to life.
Once the designs have been finalised, we then start crafting the content for your website with a careful balance of user experience, brand messaging and SEO. Our copywriters bring brands to life, establishing our clients as a market-leading authority and instilling trust in potential customers.
Once designs and content have been signed off, we get to work developing your website and bring it to life. Our web design and development team will code your website with best practices in mind ensuring the page loading times are quick and mobile-friendly.
Websites are an integral resource for any business and it’s vitally important that we thoroughly check and test every aspect before going live. We understand the operational and reputational risks if things go wrong.
Our rigorous QA process includes functionality testing, usability testing and compatibility testing to ensure your website performs how it should, across all platforms.
We use the latest industry-leading software to deliver the highest possible standards of testing and troubleshooting. This brings together our design, development and account management teams, together with clients, to make sure everybody is involved in the testing phase.
Once testing is complete and we’re confident everything is working as it should, we’ll remove the old website and launch the new website. Working closely with clients, we can make sure any launch is aligned with other marketing activities if needed.
Get a no obligation discovery call
Speak to our team today to see how we can help you meet your marketing goals.
Book your call todayFAQ
It’s impossible to give a price guide for a website because there are so many variables. The cost will depend on the size, structure and functionality of the website, the status of the existing site, any additional apps or functions, and much more. Our team will be able to help establish budget requirements once we have a better understanding of your needs.
A good website helps encapsulate your brand identity through both design and content as well as meeting business goals. The content should communicate the purpose of the website, ensuring the messaging is concise, compelling and aligns with the target audience.
Websites should demonstrate trust, address the pain points of key audiences and establish the brand as an industry leader.
Prioritising SEO, UX/UI, and CRO in the development of the site will help boost organic traffic, increase leads and conversions, and ultimately deliver a better ROI.
CWA is a web agency in Leicester, working with clients across the world. Our experience spans a wide range of sectors, working with businesses of all sizes.
Contact us
See how we can work together to achieve results
Call 0116 232 7400 Email newprojects@cwa.co.uk
Alternatively, fill out our form and one of our experts will be in touch.