PR

Our PR professionals are skilled at generating coverage in print and digital trade media publications, combining creative ideas with a structured approach to identifying potential targets and managing media relationships.

We are committed to managing and continuously developing strong relationships with journalists and other key individuals, understanding what individual journalists want, and providing timely, relevant information to suit their editorial agenda.

A public relations agency will help boost your visibility in key publications, increase positive coverage and position your business as a trusted source within the sector to help drive leads and conversions.

Creative content can also be used across other channels including websites, blogs and social media, helping to position your business as a thought leader and expert within your sector.

We use insights to plan multi-channel campaigns that ensure relevance and optimise all content to deliver the best possible ROI. Our content creation and content distribution services are based on a comprehensive understanding of your sector, your audiences, and the marketing channels they use to absorb information about brands and products.

Crisis management is a vital element of any PR strategy, giving you the confidence that your PR agency has the strategies and procedures to manage a crisis and minimise any potential reputational damage.

Our comprehensive approach to crisis communications management covers all unforeseen challenges, helping to recover reputations. We can draft statements, manage media relations, take over social content and coordinate media training for key individuals. We're also experienced at drafting crisis management plans, so your business can be sure of all relevant procedures in the worst-case scenario.

Our social media management experts help maintain your online presence, using a strategic approach to tailor content and campaigns that resonate with your target audiences.

Based on data-driven insights, we develop social media content that fosters interaction and builds a community around your brand, using targeted messaging including sponsored content to ensure it reaches the right audience.

CWA’s social media management capabilities also include A/B testing to optimise strategies, and the development of visual content to boost engagement.

Our PR services also include brand positioning and messaging, giving the foundation needed to deliver relevant, engaging and targeted PR activity across all channels.

We’re experts at brand voice development, ensuring impactful and compelling communication to help boost engagement and drive conversations.

If your PR activity needs added authority, we are experienced in developing partnership and collaboration strategies that engage relevant audiences.

From industry associations to complementary suppliers, our expert team has the commercial understanding and creative flair needed to identify possible partnerships and develop robust strategies to maximise them. All with the understanding that your partnerships and collaborations must be aligned with your business goals and audience needs.

Once a partnership has been agreed, we work with partner communications and marketing teams to ensure consistent and compelling content across all channels.

For some businesses, stakeholder engagement and communication is a vital tool to help control a message and manage reputations. We have a team of experienced PR professionals who have developed campaigns for internal and external stakeholders, ensuring transparency and alignment with organisational goals.

Our process starts with identifying the best communication channels and tailoring messages to each stakeholder group, before we develop the most appropriate materials to reach them via online and offline channels.

PR also covers brand reputation management, using tailored research methodology and industry expertise to make sure your audiences see a consistent, positive message.

Our team has years of experience in brand reputation management, including crisis communications, working closely with clients to develop tailored strategies that meet individual requirements.

CWA assists with internal communication, employee engagement and C-level messaging, giving you confidence that your internal messages are being delivered effectively.

Boost employee engagement with proven communication strategies and tactics from our expert team. We offer consultancy to guide your strategy and the creative input to deliver on it.

PR and influencer relations can drive brand advocacy and our team is experienced at leveraging influencers with a loyal digital audience to help enhance reputation and engagement.

Influencer relations enable us to tap into larger followings, connect with new audiences online and drive interaction through strategic alignments.

We can include PR and influencer relations as part of your PR strategy, with a wide range of activity from guest blog posts and quotes in media relations, to strategic celebrity endorsements.