Services / Digital marketing / SEO
Get your business seen by the people who matter. CWA can help you stand out in the search results.
Trusted by the world's biggest companies
Are you struggling to get people to your website? Failing to convert site visits into leads? Or simply starting your SEO journey and want to make sure you’re doing it right?
Good search engine optimisation means a better brand reach, higher organic traffic, more qualified leads and more conversions into sales. CWA understands what it takes to develop a successful SEO strategy and we pride ourselves on building partnerships that deliver results.
Choose an established agency, with SEO specialists that understand your challenges and have the expertise to overcome them.
CWA has a team of SEO specialists ready to deliver your SEO strategy, increase visibility online and boost your business.
SEO is complicated. It’s easy to fall into common pitfalls and your investment could be wasted if your strategy isn’t right. Businesses are often put off by technical jargon and complex algorithms, but we speak your language.
CWA has a proven track record of simplifying the process and delivering SEO results for clients. We identify and improve ranking on keywords to help boost traffic, leads and ultimately revenue.
A good SEO strategy should cover many key elements including content, on-page SEO, technical SEO, and digital PR and outreach. All shaped by comprehensive insights from competitor analysis, audience mapping and an audit of existing SEO.
Focusing your activity to reach your target audience in the most effective way will help increase brand exposure and boost conversion rate. It will attract new customers and position your business as a leader in your sector to help drive business growth.
SEO might seem daunting, but we’re here to guide you through every step and implement the changes you need to deliver ROI.
We’re proven at delivering data-driven SEO campaigns that help our clients get in front of their customers. Our comprehensive strategies include the following elements.
An SEO audit provides the foundation on which to base our strategy. It’s a vital starting point, because it allows us to understand the current state of your SEO, its strengths and weaknesses which helps inform our strategy.
Our team will review various aspects of your SEO performance including technical SEO, keyword performance, backlink profiles and user experience, to benchmark your site against competitors and inform our SEO strategy.
Keyword research involves identifying which keywords your target audiences are searching for online, and matching them to your specific business goals and strategy.
By carrying out extensive keyword analysis, we can identify high-quality keywords that will increase your online visibility to drive relevant traffic to your website. It’s an in-depth process, often thinking outside the box to identify customer pain points, not just your own key messaging.
With this approach, we can inform SEO strategy to help reach your customers more effectively.
Technical SEO refers to ‘back end’ elements of the site that improve its visibility and performance on search engines.
Our team of technical SEO specialists will carry out a technical SEO audit to identify any potential issues and highlight areas for improvement. This includes website speed, mobile responsiveness, crawlability (how search engines navigate and index web pages), the site architecture and core web vitals. Don’t worry, you don’t need to be an IT wizard to understand technical SEO – our team will tell you what you need to know, in simple terms.
All of the work to optimise your website for search engines means nothing if your potential customers don’t see engaging and helpful content on the page. And it’s not enough for your content to read well – it must demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), which matches the intent behind a customer’s search query, to perform well in search engine rankings.
Our team of specialist copywriters are well versed in producing high-quality content as part of a broader content strategy that captures the imagination and converts leads.
Understanding how competitor sites perform is a key part of any SEO strategy. Competitor analysis shows us the strengths and weaknesses of other sites, identifies opportunities to claim share of voice and helps shape a framework for continuous improvement.
On-page SEO refers to the elements of a webpage that make it more relevant, accessible and user-friendly both for visitors and search engines.
In addition to content (and making sure keywords are included in that content), it also includes title tags, meta description, internal linking, headers and image optimisation – all key individual parts of the overall strategy to help boost rankings.
We also develop digital PR and outreach campaigns that help boost brand awareness and support your SEO strategy. Securing high authority links from external sites is just one technique that SEO specialists can use to further boost rankings, adding authority and verification of content.
An SEO audit provides the foundation on which to base our strategy. It’s a vital starting point, because it allows us to understand the current state of your SEO, its strengths and weaknesses which helps inform our strategy.
Our team will review various aspects of your SEO performance including technical SEO, keyword performance, backlink profiles and user experience, to benchmark your site against competitors and inform our SEO strategy.
Keyword research involves identifying which keywords your target audiences are searching for online, and matching them to your specific business goals and strategy.
By carrying out extensive keyword analysis, we can identify high-quality keywords that will increase your online visibility to drive relevant traffic to your website. It’s an in-depth process, often thinking outside the box to identify customer pain points, not just your own key messaging.
With this approach, we can inform SEO strategy to help reach your customers more effectively.
Technical SEO refers to ‘back end’ elements of the site that improve its visibility and performance on search engines.
Our team of technical SEO specialists will carry out a technical SEO audit to identify any potential issues and highlight areas for improvement. This includes website speed, mobile responsiveness, crawlability (how search engines navigate and index web pages), the site architecture and core web vitals. Don’t worry, you don’t need to be an IT wizard to understand technical SEO – our team will tell you what you need to know, in simple terms.
All of the work to optimise your website for search engines means nothing if your potential customers don’t see engaging and helpful content on the page. And it’s not enough for your content to read well – it must demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), which matches the intent behind a customer’s search query, to perform well in search engine rankings.
Our team of specialist copywriters are well versed in producing high-quality content as part of a broader content strategy that captures the imagination and converts leads.
Understanding how competitor sites perform is a key part of any SEO strategy. Competitor analysis shows us the strengths and weaknesses of other sites, identifies opportunities to claim share of voice and helps shape a framework for continuous improvement.
On-page SEO refers to the elements of a webpage that make it more relevant, accessible and user-friendly both for visitors and search engines.
In addition to content (and making sure keywords are included in that content), it also includes title tags, meta description, internal linking, headers and image optimisation – all key individual parts of the overall strategy to help boost rankings.
We also develop digital PR and outreach campaigns that help boost brand awareness and support your SEO strategy. Securing high authority links from external sites is just one technique that SEO specialists can use to further boost rankings, adding authority and verification of content.
SEO audit and consultancy
Establishing the current site performance, benchmarking against others and making sure our client has the information, buy-in and clarity they need to start their SEO journey with CWA.
Strategy and planning
Establishing what we’re going to do and how we’re going to get there. We develop SEO strategies that put in place the changes, updates and continuous improvements needed to boost your search engine rankings.
Data-driven reporting and insights
SEO requires ongoing analysis and reporting to inform changes over time, in line with competitors and evolving search engine algorithms. Using data-driven reporting, we monitor progress and adapt the strategy as needed.
Establishing the current site performance, benchmarking against others and making sure our client has the information, buy-in and clarity they need to start their SEO journey with CWA.
Establishing what we’re going to do and how we’re going to get there. We develop SEO strategies that put in place the changes, updates and continuous improvements needed to boost your search engine rankings.
SEO requires ongoing analysis and reporting to inform changes over time, in line with competitors and evolving search engine algorithms. Using data-driven reporting, we monitor progress and adapt the strategy as needed.
Speak to our SEO specialists today to see how we can help you meet your marketing goals.
CLAIM YOUR SEO AUDITSEO is the process of optimising a website and its content to improve search engine ranking and help ensure customers can get to the information, products and services they want online.
Without an effective SEO strategy, you could be missing out on revenue. Your website will not perform as well in search engine rankings, which will lead to fewer site visits, fewer qualified leads and a poor conversion rate. In contrast, a good SEO agency can help boost visibility, organic traffic and lead generation.
Suitability for SEO will depend on a number of factors, including the size of the business, scale of the website, distribution channels and the level of online competition. Those businesses that want to capture leads and improve sales from online customers will benefit most from SEO services.
It’s important to note that SEO will not deliver immediate improvements. It can take months to see the full impact of SEO improvements on organic traffic, but it’s important to take action as soon as possible to get ahead of the competition.
CWA has an experienced team of SEO specialists, working with clients to develop data-driven organic search strategies. Combining our skills with a comprehensive understanding of evolving search engine algorithms, we plan and implement the changes needed to boost search engine ranking, based on insights gathered for each individual site.
We know SEO can be complex and daunting. That’s why we’re proud to take a partnership approach, supporting our clients with best-in-class support, an innovative approach and jargon-free advice.
An SEO specialist agency like CWA specialises in delivering results for businesses. Our approach is tailored to meet the individual challenges of SEO, understanding the specific customer pain points alongside a broader SEO strategy.
A successful SEO campaign can help attract new customers, convert leads and boost revenue. It also delivers less tangible benefits, like positioning the business as a thought leader in its industry. By tracking site performance, rankings and conversions, it’s easy to calculate the return on investment for SEO services.
CWA is an SEO agency in Leicester, working with clients in Leicestershire, across the UK and internationally. Our approach and commitment to client service remains consistent, wherever our clients are based.
Our SEO specialists will review your currently strategy and tell you and tell you what we would do to increase your rankings.
Trusted by the world's biggest companies