Services / Research & Strategy / Marketing strategy
Marketing strategy
Insightful and data-driven marketing strategies to help you reach your goals.
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Grow your business with a results-driven marketing strategy agency
We get under the skin of your businesses to create tailored marketing plans, execute campaigns and deliver measured results that drive commercial growth. From expert guidance and creative ideas, to proven delivery and evaluation, we reach target audiences, enhance brand awareness and boost sales with best-in-class marketing strategies that get results.
Need a marketing strategy agency to support you on your journey? We’ve proven our credentials in helping businesses grow.
Our team of marketing experts can provide you with a data-driven strategy to help you achieve your objectives.
The benefits of a marketing strategy
Discover the benefits of an effective marketing strategy from CWA.
Use resources more effectively
Our strategy can give you the tools to use your resources more effectively, ensuring that marketing activities are aligned with objectives and based on tangible research.
Make smarter choices
These insights will enable you to make more informed decisions, making smarter choices when it comes to allocating marketing spend, prioritising audiences and activating comms channels.
Develop closer relationships
Targeting leads more effectively, you can boost conversion rates and develop closer relationships that foster long-lasting alliances and support long-term sales.
Stay ahead of the pack
Build and maintain your position as a market leader, driving competitive advantage through targeted and impactful activities based on research from our marketing strategy agency experts.
Enhance your reputation
Build a framework for continued success and enhance your reputation, with support from CWA by your side through every step of your marketing and communications journey.
Provide a platform for growth
Continually learn and adapt to ensure business growth, with regular benchmarking and new research to match your marketing strategy to your ever-evolving objectives.
Our strategy can give you the tools to use your resources more effectively, ensuring that marketing activities are aligned with objectives and based on tangible research.
These insights will enable you to make more informed decisions, making smarter choices when it comes to allocating marketing spend, prioritising audiences and activating comms channels.
Targeting leads more effectively, you can boost conversion rates and develop closer relationships that foster long-lasting alliances and support long-term sales.
Build and maintain your position as a market leader, driving competitive advantage through targeted and impactful activities based on research from our marketing strategy agency experts.
Build a framework for continued success and enhance your reputation, with support from CWA by your side through every step of your marketing and communications journey.
Continually learn and adapt to ensure business growth, with regular benchmarking and new research to match your marketing strategy to your ever-evolving objectives.
Our approach to marketing strategies
We’ve developed a proven approach to marketing strategy development that encompasses the following steps:
Set objectives
Setting objectives for a marketing strategy always begins by developing a comprehensive understanding of the business and its goals. We assess your strengths, weaknesses, opportunities and threats, identifying challenges such as market competition or changing consumer preferences.
Drawing on that knowledge and applying our own experiences, our team can then develop an objective framework that aligns with your goals. This framework serves as a roadmap, setting a clear and measurable objectives framework that guides marketing activity towards the desired outcomes.
Marketing research
Marketing research serves as a cornerstone for businesses, enabling us to develop a deep understanding of your target audiences, competitors and market dynamics. By employing various methods such as surveys, focus groups and data analytics, we can establish consumer preferences, behaviours and needs, and evaluate market trends and competition.
With these insights, our team can help you to make informed decisions, tailor products or services to meet customer demands and refine marketing strategies for maximum effectiveness to drive growth.
Identify target audiences
Before we can tailor the right marketing tactics and messaging, it’s essential to understand your target audiences.
Whether demographics, behaviour, interests or pain points, we have the expertise to develop personas and adapt strategies to meet the needs of your target customers.
Strategy development
With all the information gathered from the above steps, CWA's group of marketing experts will develop a strategy with your business KPIs in mind, across all relevant marketing channels.
Implementation
Once the strategy is agreed upon, we’ll implement it across multiple marketing channels, ensuring effective deployment and successful delivery of KPIs. We use finalised media plans and forecasts, plus other documentation developed as part of the strategy, to ensure alignment and focus in line with your business objectives.
Optimisation and evaluation
It’s also vital to track and report on marketing strategies in real-time, to provide a benchmark of performance, monitor progress and evaluate performance. This gives us the insights needed to make changes if necessary to ensure the best possible results.
Our approach to marketing strategies
We’ve developed a proven approach to marketing strategy development that encompasses the following steps:
Setting objectives for a marketing strategy always begins by developing a comprehensive understanding of the business and its goals. We assess your strengths, weaknesses, opportunities and threats, identifying challenges such as market competition or changing consumer preferences.
Drawing on that knowledge and applying our own experiences, our team can then develop an objective framework that aligns with your goals. This framework serves as a roadmap, setting a clear and measurable objectives framework that guides marketing activity towards the desired outcomes.
Marketing research serves as a cornerstone for businesses, enabling us to develop a deep understanding of your target audiences, competitors and market dynamics. By employing various methods such as surveys, focus groups and data analytics, we can establish consumer preferences, behaviours and needs, and evaluate market trends and competition.
With these insights, our team can help you to make informed decisions, tailor products or services to meet customer demands and refine marketing strategies for maximum effectiveness to drive growth.
Before we can tailor the right marketing tactics and messaging, it’s essential to understand your target audiences.
Whether demographics, behaviour, interests or pain points, we have the expertise to develop personas and adapt strategies to meet the needs of your target customers.
With all the information gathered from the above steps, CWA's group of marketing experts will develop a strategy with your business KPIs in mind, across all relevant marketing channels.
Once the strategy is agreed upon, we’ll implement it across multiple marketing channels, ensuring effective deployment and successful delivery of KPIs. We use finalised media plans and forecasts, plus other documentation developed as part of the strategy, to ensure alignment and focus in line with your business objectives.
It’s also vital to track and report on marketing strategies in real-time, to provide a benchmark of performance, monitor progress and evaluate performance. This gives us the insights needed to make changes if necessary to ensure the best possible results.
Get a no obligation discovery call
Speak to our team today to see how we can help you meet your marketing goals.
Book your call today
Our marketing strategy services
Put your trust in a marketing strategy agency you can rely on. Our services include:
Strategic consultancy
Research and analysis
Market, competitor and customer insights
Brand or product positioning
Development of organisational culture
Brand proposition and messaging
Testing, including workshops, interviews and questionnaires
Touchpoint mapping and planning
Customer relationship management
FAQs
A marketing strategy is a comprehensive plan outlining how a business will achieve its marketing objectives. It encompasses various components such as market research, target audience identification, positioning and tactics for the promotion and distribution of marketing activities.
The purpose of a marketing strategy is to align marketing efforts with overall business goals, maximise resource allocation and differentiate the brand in competitive landscapes.
A well-defined marketing strategy is vital for businesses as it provides a roadmap to promote the brand effectively, engage with target audiences and ultimately drive revenue growth.
Hiring a strategic marketing agency like CWA offers a host of benefits, including access to a diverse skillset that might not otherwise be available in-house. You can tap into specialist expertise across various areas of marketing such as digital, social media and content creation, ensuring access to a comprehensive range of marketing tactics and strategies.
A strategic marketing agency will also develop tailored plans that are customised to meet the unique needs and goals of each client. By conducting thorough market research and analysis, they can identify opportunities and craft strategies that align with your objectives. All with experience of the latest marketing tools and technologies, to help stay ahead of industry trends.
When selecting the ideal strategic marketing agency for your business, it's crucial to ensure that the agency comprehensively understands your business goals and objectives. Look for an agency that has experience in your industry and review their case studies and testimonials, which can provide valuable insights into the agency's client satisfaction levels. In addition, check that the agency has the necessary strategic approach and technological understanding to deliver innovative solutions tailored to your individual needs.
Yes, CWA regularly works as an extension of our client’s marketing teams, establishing partnerships that help reach organisational goals. We collaborate with in-house marketing departments to develop tailored marketing strategies and deliver additional services including training, guidance, content creation and development of marketing channels.
Contact us
See how we can work together to achieve results
Call 0116 232 7400 Email newprojects@cwa.co.uk
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