A PPC agency focused on leads
Increase leads, decrease Cost Per Acquisition (CPA) and maximise your return on investment (ROI) with CWA’s PPC services.
Our successful campaigns generate high-quality leads to deliver a strong return on investment. If your current PPC agency’s not delivering results, it might be time to consider a switch.
With a dedicated paid media team, we apply a unique approach that integrates all advertising channels to maximise ROI and achieve your goals. We specialise in developing tailored paid media campaigns that drive high-quality leads, addressing the specific challenges of your sector with our in-house expertise.
CWA has a proven track record across various sectors, including heavy industry, transport and logistics, health and hygiene, and more. Trust us to support your sales funnel.
Data-driven PPC campaigns
Successful PPC campaigns rely on insights. Understanding your audience, identifying the right keywords and analysing the competitive PPC market is important. Our data-driven approach begins with detailed keyword research and audience segmentation, helping us build an effective PPC strategy, with tailored ads to maximise ROI.
As experts in managing multiple advertising channels, we use data-driven insights to pinpoint relevant high converting keywords to get your ads in front of potential customers and help increase leads and revenue.
We recognise the trust businesses put in us for their Adwords PPC management, and that's why we've developed a client-first approach that boosts confidence and accountability.
Increase your qualified leads with our PPC services
We have the in-house paid search analysis skills and experience to develop tailored, data-driven PPC campaigns across all online advertising channels.
Google Ads
Google Ads allows targeting specific audiences based on keywords, demographics and user behaviour, which makes it a key tool for demand generation and reaching new relevant audiences.
Our paid media specialists use Google Ads to increase visibility, drive targeted website traffic, attract new customers and increase leads. We allocate budget to target high-intent keywords, crafting carefully written ads and leveraging lucrative SERP (Search Engine Results Page) spaces to reach specific audiences at each stage of the sales funnel.
Microsoft Advertising (formerly Bing Ads)
Don't underestimate Microsoft Advertising as Google's mere sidekick. Microsoft boasts a loyal audience with distinct advantages. Think professionals wielding higher household incomes, conducting research and business-related searches.
Our paid media specialists typically leverage similar keyword targeting as Google Ads, but with the added power of demographics and interest-based targeting to reach these specific users. We can expand your reach beyond Google's user base and capture a different audience segment, potentially filling in gaps in your overall marketing strategy.
Facebook (Meta) Ads
Facebook Ads is a social media advertising juggernaut, offering impressive audience targeting capabilities. We can pinpoint users from a huge base not just by demographics, but by interests, behaviours and even their online activity on Facebook and Instagram.
Our paid media specialists create tailored campaigns for wide-ranging goals, from increasing brand awareness and driving product launches to generating quality leads for your sales funnel. Crafting captivating imagery, video and carousel ads, our team are adept at sparking conversation that drives engagement with your target audience.
TikTok for Business
TikTok for Business gives you the opportunity to dive into the world of short-form video. This platform thrives on user-generated content and we’re skilled at creating engaging video ads that resonate with TikTok's younger user base, particularly Gen Z and Millennials.
Our experts leverage a range of creative tools and sounds to capture attention and drive engagement with your brand. Other considerations for a rounded campaign include brand collaborations and influencers.
LinkedIn Ads
With LinkedIn advertising, you can pinpoint professionals with exceptional precision by industry, job title, company, skills and even the groups they participate in on LinkedIn.
Our paid media specialists regularly move beyond basic text ads, leveraging sponsored content, text ads and dynamic ads that personalise messages for individual users based on their LinkedIn profiles.
Amazon Ads
We can target users actively searching for products on Amazon, by strategically placing your ads alongside relevant searches and product listings, influencing their buying decisions.
Our experts go beyond basic keywords, targeting by product category, brand and even competitor products to ensure your ads reach the right users at the right time.
We can combine sponsored product ads to display your products on relevant searches, display ads to reach users browsing product categories, and sponsored brand ads to build brand awareness.
Pinterest Ads
Pinterest is a treasure trove of visual inspiration, and Pinterest Ads lets you tap into that power. Reach users interested in specific styles, hobbies or activities that align with your brand.
If your products are inherently visually appealing, like fashion, home decor or food, Pinterest is the perfect platform to showcase them through advertising. High-quality visuals are paramount to success on Pinterest.
Our experts create visually compelling images and video ad campaigns that seamlessly blend into the platform's aesthetic, inspiring users and driving them towards your offerings.
Other Advertising Platforms
Other niche PPC options include Taboola and Outbrain, which focus on native advertising placements within content websites. Reddit Ads can also be used to target specific communities on Reddit with highly targeted messaging.
Choosing the right PPC service depends on your target audience, campaign goals and budget. Our experts will work with you to develop a diversified approach, using a combination of platforms to maximise your reach and achieve your marketing objectives.
Google Ads allows targeting specific audiences based on keywords, demographics and user behaviour, which makes it a key tool for demand generation and reaching new relevant audiences.
Our paid media specialists use Google Ads to increase visibility, drive targeted website traffic, attract new customers and increase leads. We allocate budget to target high-intent keywords, crafting carefully written ads and leveraging lucrative SERP (Search Engine Results Page) spaces to reach specific audiences at each stage of the sales funnel.
Don't underestimate Microsoft Advertising as Google's mere sidekick. Microsoft boasts a loyal audience with distinct advantages. Think professionals wielding higher household incomes, conducting research and business-related searches.
Our paid media specialists typically leverage similar keyword targeting as Google Ads, but with the added power of demographics and interest-based targeting to reach these specific users. We can expand your reach beyond Google's user base and capture a different audience segment, potentially filling in gaps in your overall marketing strategy.
Facebook Ads is a social media advertising juggernaut, offering impressive audience targeting capabilities. We can pinpoint users from a huge base not just by demographics, but by interests, behaviours and even their online activity on Facebook and Instagram.
Our paid media specialists create tailored campaigns for wide-ranging goals, from increasing brand awareness and driving product launches to generating quality leads for your sales funnel. Crafting captivating imagery, video and carousel ads, our team are adept at sparking conversation that drives engagement with your target audience.
TikTok for Business gives you the opportunity to dive into the world of short-form video. This platform thrives on user-generated content and we’re skilled at creating engaging video ads that resonate with TikTok's younger user base, particularly Gen Z and Millennials.
Our experts leverage a range of creative tools and sounds to capture attention and drive engagement with your brand. Other considerations for a rounded campaign include brand collaborations and influencers.
With LinkedIn advertising, you can pinpoint professionals with exceptional precision by industry, job title, company, skills and even the groups they participate in on LinkedIn.
Our paid media specialists regularly move beyond basic text ads, leveraging sponsored content, text ads and dynamic ads that personalise messages for individual users based on their LinkedIn profiles.
We can target users actively searching for products on Amazon, by strategically placing your ads alongside relevant searches and product listings, influencing their buying decisions.
Our experts go beyond basic keywords, targeting by product category, brand and even competitor products to ensure your ads reach the right users at the right time.
We can combine sponsored product ads to display your products on relevant searches, display ads to reach users browsing product categories, and sponsored brand ads to build brand awareness.
Pinterest is a treasure trove of visual inspiration, and Pinterest Ads lets you tap into that power. Reach users interested in specific styles, hobbies or activities that align with your brand.
If your products are inherently visually appealing, like fashion, home decor or food, Pinterest is the perfect platform to showcase them through advertising. High-quality visuals are paramount to success on Pinterest.
Our experts create visually compelling images and video ad campaigns that seamlessly blend into the platform's aesthetic, inspiring users and driving them towards your offerings.
Other niche PPC options include Taboola and Outbrain, which focus on native advertising placements within content websites. Reddit Ads can also be used to target specific communities on Reddit with highly targeted messaging.
Choosing the right PPC service depends on your target audience, campaign goals and budget. Our experts will work with you to develop a diversified approach, using a combination of platforms to maximise your reach and achieve your marketing objectives.
Our PPC campaign process
We’ve built a unique strategic approach to help optimise your budget and build effective PPC campaigns.
Discovery call
Every campaign starts with a discovery call to understand your business objectives, establish your key audiences and identify potential challenges. Getting under the skin of your business allows us to propose tailored solutions that support your sales process, by targeting your prospects online in the most effective way, with the most effective message.
Campaign planning and strategy
Next, our in-house team of PPC specialists work in partnership with you to develop Google Ads campaign strategy, creating bespoke Google Ads that align with your business goals taking into consideration your budget and target audience.
Implementation
Putting all the planning and strategy into action, we implement your PPC campaign(s) and capture as much data as we can to make informed changes for the best results.
Campaign management
Our team takes steps to ensure continuous improvement through rigorous campaign management and data analysis. We recognise the importance of close client communication and we put in place steps to benchmark performance of PPC campaigns to ensure success.
Monitoring and reporting
Regular monitoring is key and results are always communicated to the client clearly and concisely, with a range of reporting options to suit your preferences. We offer access to a real-time reporting dashboard, as well as comprehensive data analysis at agreed intervals to help measure success and encourage company-wide buy-in.
Our PPC campaign process
We’ve built a unique strategic approach to help optimise your budget and build effective PPC campaigns.
Every campaign starts with a discovery call to understand your business objectives, establish your key audiences and identify potential challenges. Getting under the skin of your business allows us to propose tailored solutions that support your sales process, by targeting your prospects online in the most effective way, with the most effective message.
Next, our in-house team of PPC specialists work in partnership with you to develop Google Ads campaign strategy, creating bespoke Google Ads that align with your business goals taking into consideration your budget and target audience.
Putting all the planning and strategy into action, we implement your PPC campaign(s) and capture as much data as we can to make informed changes for the best results.
Our team takes steps to ensure continuous improvement through rigorous campaign management and data analysis. We recognise the importance of close client communication and we put in place steps to benchmark performance of PPC campaigns to ensure success.
Regular monitoring is key and results are always communicated to the client clearly and concisely, with a range of reporting options to suit your preferences. We offer access to a real-time reporting dashboard, as well as comprehensive data analysis at agreed intervals to help measure success and encourage company-wide buy-in.
Get a no obligation discovery call
Speak to our team today to see how we can help you meet your marketing goals.
Book your call todayFAQs about our PPC services
PPC offers a number of benefits for businesses including instant visibility to ensure that the brand gets in front of target audiences online when they search for relevant keywords. It allows a targeted approach to drive traffic, generate leads and increase sales – all with flexible budget allocation and the ability to adjust campaigns in real-time.
Another benefit of PPC within a wider digital marketing strategy is that we can track performance and measure ROI, using data-driven insights to inform decision making.
CWA creates PPC campaigns on search engines such as Google and Bing and social media platforms like Linkedin, Amazon, Tiktok, Instagram and more. Get in touch today to find out how we can help.
CWA has a dedicated in-house team of paid media specialists, working with clients across many sectors to plan, execute and monitor successful PPC campaigns. We have expertise in control, experimentation, promotion, nurturing, tracking and competition – bringing together all the individual elements to help drive traffic, increase leads and boost sales.
Using our unique approach and sophisticated keyword research, we make sure PPC campaigns are effective and tailored. We recognise the importance of ongoing monitoring and reporting too, using data-driven insights to adjust campaigns as they evolve.
All this with a client-first approach and continued emphasis on service excellence to make sure our clients get the individual focus they need to understand complex, results-driven digital marketing strategies.
SEO (Search Engine Optimisation) focuses specifically on ranking higher in search engine results organically to increase traffic and leads. This encompasses a range of elements including content, backlinks, technical SEO, and more.
PPC (Pay Per Click) refers to paid advertising, where businesses bid on keywords or place display advertising to target their prospects online. This is based on insights to establish where and when is the best way to reach those prospects.
SEO is a long-term strategy, whereas PPC can offer immediate results with the right amount of ad spend. Its success is influenced by bidding strategies and budget allocation, as well as optimising ads to maximise engagement.
CWA often uses both SEO and PPC ad placement together as part of a wider digital marketing strategy to boost visibility and attract new customers.
CWA is a PPC agency in Leicester, working with clients operating around the world. Wherever our clients are based, we’re committed to offering consistent service excellence alongside expert PPC services.
Contact us
See how we can work together to achieve results
Call 0116 232 7400 Email newprojects@cwa.co.uk
Alternatively, fill out our form and one of our experts will be in touch.